NYC - A Modern Day Muse
AW14RTW - February 2014
We landed, with bags full of Kaliver’s AW14RTW, in China Town, New York City, late one winter’s evening, in the middle of the Chinese New Year, Super Bowl, and Mercedes Benz New York Fashion Week.
Chaos doesn’t even begin to explain the hype and flurry, which surrounded NYC. We spent a few days site seeing, participating in the general ‘touristy’ activities, and then it was down to business.
We spent days corresponding with NY model agencies, finding the perfect fit for the second campaign shoot for Kaliver’s debut collection, THE COLLECTION. It was a lot harder than expected to lock down a model, due to casting for NYFW. We were able to lock down a fresh-faced NY based (Australian, to our surprise) model, at the same time solidifying connections with booking agencies, makeup artists, and stylists.
The day before the shoot was scheduled to happen, a snowstorm visited NYC, over two feet of snow fell in 24 hours. The shoot was originally set to happen in downtown NY, with a quick location change, thinking of the models health, we commandeered a rooftop in Lower Manhattan, with Brooklyn Bridge posing in the background.
We can’t wait to release our second campaign shoot. ETA mid March-April, 2014.
Our trip to NYC has inspired the designs for our third collection, AW15RTW. We have been inspired from the imagery below.