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POP-UP Turning CONCEPT

 
It has been one of the toughest, yet exciting, years I have ever experienced.
 
I have gone from having an idea, to making it a reality. I hope I made this transition look as though it was effortless, and not a messy battle which I fought everyday, because if I have, and Kaliver appears to be running like clock-work then I have done everything in my power to make Kaliver a successful and beautiful brand.
 
6 months ago, almost to the day, we opened our very first, POP-UP store, Myself, My mother, and Emily Hill worked like slaves to make my dream come to life. Who would have known that fashion can be such an ugly industry. We were all messy, frazzled and sweaty for weeks bringing everything together.
 
The store, ever-since the opening has gone better than expected every day. We are making new and unimaginable contacts, and people are beginning to recognize us as a beautiful brand.
 
We have expanded, and taken on the beautiful and talented Emily Powell, who has been running fantastic events to promote Kaliver’s name and brand. My mother is still running the behind the scenes numbers and warehouse (possibly not her favourite thing to be doing, but she does get to play the occasional dress-up).
 
We have watched our brand awareness grow with the release, to the media, of our Summer and High Summer collections, and soon to release our Winter 2015 Collection, each day our brand recognition is getting bigger, better, and stronger.
 
From all the fantastic vibes we have been receiving since the opening of Kaliver on Oxford St, Paddington, we have decided to extend our lease, and stay for good! We are officially a CONCEPT STORE, we will be holding frequent events with live in-store acts or give-a-ways, to promote KALIVER as a lifestyle, not just a brand.
 
To keep up to date with all things ‘Kaliver,’ jump onto Instagram or Facebook and follow our pages @_kaliver | facebook.com/kaliveraustralia
 
Enjoy the photos
 
Love Roni
 
xx
Kaliver Autumn/Winter 2014 Ready To Wear Collection | In Store and ONLINE now

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